Physicians Formula Butter Believe It! Foundation + Concealer, Light-to-Medium | Dermatologist Tested, Clinicially Tested

Love this!! Goes on smoothly and so light i can't tell I'm even wearing it! And makes your skin feel so soft

it does what it says it does and it is what it isi love this brandhowever on a side note, because I've been deep in a underground lair for a while (over a year without natural sunlight, or even a uv bed, seriously guys...), my skin tone no longer matches it and i need a much lighter shade. lol

As so many others mentioned, this foundation has a smooth texture and great coverage. I got the FAIR color because it looked closest to my skin tone. But the Fair foundation is much too fair, lighter than any makeup I currently use. My son said I looked Asian, like a China doll. This was a complement complexion-wise but my face looked like a ghost compared to my neck. I ordered the next color (Fair-to-light) but it looks so much darker I'm not sure it will match my skin either. The color chart shows such a jump from fair to darker tans. I wish Physicians Formula would fill in the gap between their only fair color option and their other shades so many of us could use this product.

Been purchasing this brand in stores for several years, but it's been discontinued so happy I can get it here!! Smooth, wonderful coverage enhancing my beauty <3

It was ok

One of the most important things to note regarding this foundation is that you must shake it up really really good. If the product comes out and it's runny then you need to shake some more. You have to do this every single time you use it. One more thing of importance is that it DOES have fragrance. The fragrance is not light but not excessive. It's a moderate level of fragrance. If you like the smell of the butter bronzers then you will like this.I bought the shade light and After wearing this for several days in a row I have decided that it is one of my favorites. The coverage is medium full to completely full... it is also long wearing but not completely transfer proof but it still does good even while wearing a mask. I have combination skin and it does great on my type. I've worn it with and without primers and they both look and wear equally good. The consistency is a bit thick but that's not a bad thing. It's not greasy and I've not had any breakouts. I've used my fingers and a beauty blender and a brush to apply this and they all work well but my favorite is using a brush.Make sure that you don't use too much product because if you do, it can become slightly cakey and it's easy to do with this foundation. Start out with a small amount.I did have a small amount of settling around my laugh lines but it wasn't a big deal at all because most foundations settle there on me.I haven't noticed any oxidation at all.It is not matte but not dewy either... It's kind of a satin finish that you can either set with powder or not. It has enough coverage that you absolutely do not need concealer.This shade light is almost too light for me. If it wasn't the winter time then I don't think I would be able to wear this shade... If I bronzer it's not noticable. I would like to see what the "light medium" shade looks like at some point.I wish they hadca better shade range so everyone could use it.Keep in mind that this light shade was almost too light for. Here are some examples of the other shades I wear in other brands just got reference.If you are a lightish medium you may need to get the light medium shade... especially in the summer.Hopefully someone finds this usefulAdditional info:In the maybelline fit me line I wear 118. L'oreal infallible fresh wear 420 and 425. In flower beauty light illusion I wear L3. In wet n wild photo focus I wear soft beige. Revlon color stay 180. Colourpop pretty fresh 50w. Maybelline super stay 118. Neutrogena healthy foundation LN3. Catrice 030 sand beige. Missha bb 23. Natasha Denona matte 22w. Covergirl milk light-medium. Covergirl matte bb cream I wear light-medium. I hope that helps some.

This is not the physicians formula butter believe it formula. It is watered down & not a satin finish like it's supposed to be. It makes your face look dry, cakey & powdery.

I like it a lot:) . It's more of a BB cream rather than a traditional foundation, has a thicker but soft creamy texture. Has a medium coverage with a damp beauty blender but can be built up to full coverage/ concealer easily. I have very dry skin .For me it applies best with out a primer/cream moisturizer or anything that is remotely tacky because it wasn't blending well when I did this. I preferred to set it with a lil tinted blur powder and it doesn't budge all day and still has a satin/ natural matte finish. Without power it does start to sheer out ALOT with in a couple of hours, looking more like a tinted moisturizer / light coverage foundation