wet n wildPhoto Focus Dewy Foundation Cream Beige

I use this interchangeably with my Armani Luminous Silk foundation and I’ve grown to prefer this one! It has the perfect medium but buildable coverage that looks great when you first put it on and wears naturally on dry skin. No ugly patches at the end of the day, just some fading that still leaves you looking put together even after hours of wear. The shade range isn’t perfect so I do have to mix a bit of the soft ivory with the soft beige in the dead of winter but I can overlook that due to the price point! I hope they never discontinue this line as it is my holy grail!

I am a newly turned 47-year-old woman with combination skin. I do not wear much makeup and usually, if I do, it’s maybe once or twice a week. I found this foundation at Walmart and I purchased it because I wanted something Dewey-esque that matched my skin tone and something to cover up redness on my face. One of my biggest issues is redness, which will be exacerbated because I just started a very popular prescription drug that helps with wrinkles and acne, but prior to utilizing this new prescription, I have used the foundation and a very small amount does a lot of coverage on your face. I don’t feel like it dried my face out and seriously every single time I wore this, someone said, “Wow, you, your skin looks great.” I’m like, “That’s a Wet and Wild cheap foundation lol.” My skin care routine is fairly basic. I do use a little bit of an expensive moisturizer a few times a week. I won’t say my skin is perfect. I think it looks awful. Sometimes I feel like my skin looks like that of a teenage girl. However, this foundation really works for me. It might not work for you, especially if your skin is extremely dry, but I do use a moisturizer and I just put this on top. I sometimes mix it with a little Cereve lotion and I feel like it does pretty good coverage. I definitely recommend it for the price. I know there are better foundations out there, but if you’re a minimalist and want a more natural look with your makeup, this is a wonderful choice in my opinion and if you end up not liking it, you’re not out very much money. I have had no issues with caking, drying out my face or flaking off. It doesn’t sit in my lines and wrinkles.

This is a good foundation for the price. I usually need to get two different shades to color match. I don’t feel like there’s one perfect shade for me, which is the only downside. They do have a good selection. My skin is just hard to color match sometimes. Also, sometimes things appear different online than in person, which can be a little tricky- but the color selection here is better than at the store. At my local stores they only carry this product in a few shades. Anyway, it’s good quality for the price.

This is a great quality, full coverage foundation that is thick but not too heavy. Very effective at concealing. I have extremely sensitive skin that tends towards the oily side. This foundation is perfect for me. My skin is so soft and feels like velvet where it has been applied. It out performs extremely expensive foundations every time

So the first time I bought this kind had changed my outlook on wet & wild foundation. It was a hurricane that trapped my husband and I inside of Boone and I couldn't make it back to my home for around a week And I had to stay at the app state convocation center homes arena, thankfully or we would have had to sleep in our car. So I needed some makeup but didn't want to spend a ton of money when I had makeup newly bought at home and I knew eventually I would have made it home. So, I get one of these and in a different shade (bronze beige) 💓 perfect shade almost for me. It's so smooth and creamy it allows a dewy set and is super easy to use because it had an applicator tip built into the cap! So it glides your foundation onto your face,brush,sponge) with absolute ease. It's not overly thick and creamy coverage it brightens your face and makes you have a beautiful glow. I know it's a more cheaper brand. But honest to God. I would pick this over my old makeup Mac and no joke is amazing coverage! It blends well with bronzers and highlighters along with blush and you can build with it and it's flawless. I love it ! It's now my go to and since the begining of October end of September I've purchased at least 4 bottles now 5th bottle to play with the colors and to find my perfect match ! And since it was in-between summer and fall I have been losing some of my natural tan from summer and went down a shade to soft beige and it matches perfect here in January. Time has past so fast. All in all. It's definitely my go to now and new favorite ! I love all of their makeup now. I'm begining to be obsessed

Sometimes Wet n Wild has products that outperform more expensive brands. I saw a few TikTok videos where people were recommending this foundation for it's performance on mature skin. I'm in my late 40's and seeing the typical fine lines/texture that one would expect. From the reviews I saw I had my hopes up a little too much. I didn't expect a miracle but I was hoping I could get decent coverage without emphasizing all the stuff I'm trying to cover. Sadly I got the opposite. It dries down more like a matte finish than dewy. It also accentuated my fine lines in a way I didn't expect. It didn't settle in them but pretty much refused to stick in those areas. I guess separated? I tried applying with a sponge, brush, with and without primer. The results didn't change noticeably with the different methods. The only reason I gave this 3 stars is because of the coverage. It's more of a medium coverage but it's buildable. This foundation might work for someone who has less problematic skin, but if you struggle with fine lines, dry skins, large pores, this might not be for you.

This foundation is amazing. Easy to apply and blend. Perfect coverage for layering and full. Long lasting! My skin is very sensitive and I've had no issues with this makeup!